- Client:
- Nakeba Mason
- Location:
- Bridgetown, Barbados
- Industry:
- Business Operations and Professional Services
- Service:
- Engage
- Deliverables:
- Signature logo and brand palette, brand guidelines, website design and development, and stationery
A personal brand and website for an operations partner to creative founders
- Brand
- Website
Overview
Nakeba Mason embeds in growing startups and agencies as their operations partner, owning client communication, team coordination, project visibility and systems. Her practice had grown on referrals. However, she wanted a brand under her own name that showed new founders the standard her existing clients already knew, and made it easy to book a call.
We started with the identity, moving the practice under her own name with a signature logo and a soft, warm palette that feels personal without losing its polish.
The website followed, built on Next.js and Sanity, with service pages, an approach page and an insights section.
Brand
A signature logo that puts her name on the work
Creative founders hire Nakeba for how she works with them, so the brand leads with her name and her signature, not a corporate mark.
What We Did
- Designed a signature logo for the practice under her own name
- Set a palette of soft blue, blush, peach, butter yellow, off-white and black, with type for screen and print
- Wrote tone-of-voice guidance and brand guidelines the practice can hand to suppliers
- Designed business cards, letterhead and branded merchandise
Website
A site built to turn referrals into booked calls
Most new clients hear about Nakeba first and look her up second. The site gives them what they look for at that moment, which is what she does, how she works and how to start.
What We Did
- Designed service pages that explain each offer and the kind of founder it suits
- Designed an approach page that walks through a typical engagement
- Built an enquiry flow through Appointlet that ends in a booked first conversation
- Added an insights section for articles
- Built the site using Next.js and Sanity, so new content can go live without a developer
Outcome
One consistent presence, from search result to signed document
Nakeba now presents her practice under her own name, with the same care she brings to client work, from the first search result to the letterhead a client receives.
Results
- Practice moved under her own name at nakebamason.com
- First conversations booked directly from the site through Appointlet
- Brand applied across business cards, letterhead and merchandise
Client feedback
In their words.
“I really enjoyed working with Ghost Savvy. The process was easy from start to finish, communication was great, and I felt like they really understood what I wanted for my website. I’m genuinely happy with how everything turned out and would definitely recommend Ghost Savvy to anyone looking to bring their website vision to life.”
Nakeba Mason, Prime Skill,Founder & Strategic Executive Operations Partner – Prime SkillMore from GhostSavvy