- Client:
- Brown Girl Café
- Location:
- L’Anse aux Épines, Grenada
- Industry:
- Food And Hospitality
- Service:
- Engage
- Deliverables:
- Brand identity, menu design, packaging and gift cards, signage and social media
A brand for a Grenadian café where people came to eat, study and work
- Brand
- Social
Overview
Brown Girl Café in Cinnamon Plaza, L’Anse aux Épines, is a place to eat, work and study, known for its own culinary twists, from all-day breakfast and chebaffles to spring rolls with a signature sauce. The owners wanted a brand as personal as the food and warm enough to spend an afternoon in.
We started with the identity, then designed the menu around the café’s signature dishes for print and digital.
From there we carried the brand onto signage, the counter, packaging and gift cards, and built Figma templates for Instagram and delivery listings, where much of the café’s audience finds it.
Brand
An identity that carries the café’s name with warmth
Brown Girl is a name that says who is behind it. We designed the identity to work as well on the shopfront as on a profile picture on a phone.
What We Did
- Designed the logo and its variations for the shopfront, print and social
- Set a colour palette and type system for print and screen
- Wrote brand guidelines so the brand stays consistent as the café grows
Menu
A menu layout organised the way people order
Customers come in for breakfast, a snack between study sessions or a full meal, so we structured the menu around those moments.
What We Did
- =: Organised the menu into three sections: all-day breakfast, light bites and tummy fillers
- Designed the layout to give the signature dishes prominence
- Prepared the menu for both print and digital use
Café
The brand inside the café and out of the door
The café is a place to stay and work as much as to eat, so we applied the identity to everything customers see and carry out.
What We Did
- Applied the identity to signage and the counter
- Designed takeaway packaging for food and treats
- Designed Brown Girl gift cards
Outcome
One brand from the menu to the feed
Brown Girl Café opened with one consistent brand across its menu, shopfront, packaging and social feed, and the team has templates to keep it that way.
What We Did
- Identity applied across the menu, signage, packaging and gift cards
- Menu ready for both print and digital use
- Social and delivery templates in the café team’s hands
More from GhostSavvy
Social
Figma templates the team can post from every day
Much of the café’s audience finds it on Instagram and through delivery apps. We built templates so the team can keep both on brand without a designer.
What We Did