Procur is Grenada's agricultural marketplace, purpose-built to shorten supply chains and strengthen local food economies. The platform connects buyers (restaurants, hotels, grocery stores, government agencies) directly with verified Grenadian farmers, eliminating middlemen and bringing transparency to pricing, supply, and sourcing. Produce listed on Procur is never more than a day from harvest.
Ghost Savvy Studios co-founded and built Procur from the ground up as a flagship product within our Community and Commerce line. This isn't client work. Procur is our own bet on what Caribbean commerce infrastructure should look like: direct, transparent, and designed to keep value in the hands of the people growing the food.
Grenada's agricultural supply chain runs on informal networks. Farmers sell through middlemen or at roadside markets, with no visibility into broader demand. Buyers (particularly hotels, restaurants, and institutional purchasers) have no reliable way to source local produce at consistent quality and volume. Pricing is opaque. Supply is unpredictable. And the farmers doing the actual work capture the smallest share of the value.
The deeper structural challenge is that Caribbean small island economies have been historically dependent on imported food despite having fertile land and active farming communities. The infrastructure to connect local supply with local demand simply hasn't existed in digital form. No discovery tools. No verified seller profiles. No transparent pricing. No order management. The result is a system where it's often easier for a Grenadian hotel to import produce from Miami than to buy from a farmer twenty minutes away.
Procur needed to solve both sides of this marketplace simultaneously. Farmers needed a frictionless way to list produce and reach buyers they'd never have access to otherwise. Buyers needed confidence that what they're ordering is verified, fairly priced, and reliably delivered. And the platform had to work within the realities of a small island market: limited internet infrastructure in rural areas, varying levels of digital literacy, and a culture where trust is built face to face.
We designed Procur to feel familiar and immediate. The browsing experience mirrors what buyers already understand from e-commerce: search by category, view product details, add to cart, check out. But underneath that simplicity is a system built specifically for agricultural commerce in a small island context.
Every supplier on Procur is reviewed and verified before they can list. This isn't a free-for-all marketplace. Verification is core to the trust model because in a market this small, one bad experience can kill adoption. Seller profiles show who the farmer is, where they're located, and what they grow, making the sourcing relationship transparent in a way that traditional supply chains never are.
The platform serves multiple buyer segments with distinct needs: restaurants sourcing daily ingredients, hotels managing volume procurement, grocery retailers stocking shelves, and government agencies running institutional food programs. The solution pages are tailored to each segment, speaking directly to their procurement pain points while funneling toward the same marketplace.
On the seller side, onboarding is designed to be as low-friction as possible. A farmer can sign up, list produce with photos and pricing, and start receiving orders. The supplier guide walks new sellers through the process step by step, recognizing that for many farmers, this is their first experience selling through a digital platform.
The design language is clean, warm, and rooted in place. Hero imagery features real produce and real farming landscapes. The Grenadian flag sits next to the logo. Testimonials come from actual buyers and farmers on the island. Every design choice reinforces that this isn't a generic marketplace skin. It's built for Grenada, by people who understand what's at stake when local food systems work.
Procur is live, generating GMV, and growing its verified seller base month over month. The long-term vision extends beyond Grenada to multi-island expansion across the Caribbean, building the commerce rails that connect regional agriculture to regional demand. But it starts here, with one island, one farmer, one order at a time.
