- Client:
- Lore Filmaker
- Location:
- Medellín, Colombia
- Industry:
- Film And Video Production
- Services:
- Engage
- Deliverables:
- Logo, typography, colour palette and brand guidelines
A brand identity for an independent production studio in Medellín
- Logo
- System
- Guidelines
Overview
Lore Filmaker is a video production company in Medellín, Colombia, making brand films, documentaries and commercial work. As the studio took on bigger clients, it wanted an identity that matched the quality of its films and stayed out of their way.
A production studio’s brand appears at the start and end of its work, on title cards, end slates and pitch materials. We delivered a logo and a full brand system, covering typography, colour and guidelines, so the studio can apply it consistently across everything it produces.
Logo
A logo built to carry Lore’s name to bigger clients
Lore’s logo is the first thing a new client sees, on screen and in every pitch, so it needed to look established from day one.
What We Did
- Designed the Lore Filmaker logo and its variations
- Tested the logo on title cards and end slates
System
Colour and type that hold Lore’s materials together
A full brand system gives Lore more than a logo to work with. Its colours and type hold together across pitches, proposals and social posts, so the studio looks consistent wherever a client finds it.
What We Did
- Set a colour palette built around the footage
- Chose a typography system for screen and print
Guidelines
Rules that keep the brand consistent as Lore grows
Lore’s brand passes through many hands on each production, and more people will join as the studio takes on bigger clients. The guidelines set the rules once, so everyone can apply the brand correctly without checking back.
What We Did
- Delivered brand guidelines covering logo use, typography and colour
- Prepared logo files for screen and print use
Outcome
A brand ready for bigger clients
Lore Filmaker now presents its work under one consistent identity, from the opening title card to the materials it sends to prospective clients.
Results
- One identity across every film, pitch and proposal the studio sends out
- Guidelines that let collaborators apply the brand on their own
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